Get More
Great Customers




One Simple Principle

39 years of building extraordinary companies in ordinary industries has taught us that if your business offers customers something “Extra” compared to your competitors, you have 3 kinds of customers:

    Great Customers (“Heroes”) who reward you for your “Extra” because they need it.
    Average Citizens who buy on Price and Delivery because they don’t need your “Extra”
    Jerks who waste your time and money while they try to get more than they paid for.

We all know this from experience. But the question nobody asks is: “Why Don’t You Have More Heroes?”.

In most companies less than 20% of the customers are Heroes, less than 20% offer:
    1. Real cooperation for mutual success
    2. Genuine loyalty
    3. Opportunites for better pricing and profit

We help our clients increase that percentage by following One Simple Principle:
  If you’re good enough to have a few Heroes, we can get you more.
    1. They’re out there.
    2. They need you.
    3. They will buy from you for the same reasons your current Heroes buy.

Let us help you recalibrate your marketing and sales process so that you can:
    1. Find Prospects with the same needs as your Heroes
    2. Show them how you can serve their needs better than your competitors
    3. Give your salespeople a standard process for closing Hero opportunities.

Sign in and watch our founder, Carter Schelling explain how it works.

Sign In and watch a short video about our upcoming LIVE Executive Video Briefing.

July 24th 2:00-2:20 PM ET

 Learn how to Get More Great Customers.

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