Your current Best Customers hold the key to getting New Customers like them.

Since founding his own consulting company, Carter Schelling has spent 40 years and 40,000 client-facing hours helping his business owner clients build Extraordinary Companies in Ordinary Industries. One of the many important lessons he has learned is that we all have basically 3 kinds of customers:

    Your Best Customers (“Heroes”) who reward you with higher profitability and greater loyalty.
    Average Customers who buy a lot but may leave at any time for a better price or delivery.
    Below Average Customers who waste your time and money while they try to get more than they paid for.

Your Best Customers ("Heroes") are like diamonds - very valuable but quite scarce. 

To get more, you need a Marketing & Sales Process that:
    1. Targets Prospects with the same needs as your Best Customers.
    2. Serves their unique needs and speaks their language.
    3. Capitalizes on the key to closing and keeping them.

The Hero Customer Strategy is a structured, Marketing & Sales Process that does these 3 things.
You can build it and bolt it onto the side of your current Marketing & Sales engine.

It's successful because it begins with unique, insightful interviews with your Best Customers designed to reveal the real reasons they value their relationship with you.

It's based on several facts.
    1. Your Best Customers buy for different reasons than your Average Customers. 
    2. Quite often, they buy for different reasons than you think and use their own terms for the value you add. 
    3. They will buy from you for the same reasons your current Heroes buy.

Let us help you recalibrate your marketing and sales process so that you can:
    1. Find Prospects with the same needs as your Heroes
    2. Show them how you can serve their needs better than your competitors
    3. Give your salespeople a standard process for closing Hero opportunities.

Sign in and watch our founder, Carter Schelling explain how it works.